I work for a classical music radio station, and as of yet, I only answer phones and lick envelopes. However, I plan on moving on up by creating a bold, visual statement that the station needs. Classical music stations like the one I work for lose listeners every day, due to the fact that most of its listeners are elderly and the rest are probably music majors. Many young people do not want to listen to classical music because it seems boring to them (I'm generalizing, yes, but I also speak the truth). I know this because I used to be one of those young people, and I am only now realizing the immense capacity and potential of which instrumental music holds.
Active listening is the key to realizing that potential, which is why so many people on this earth have a hard time appreciating classical music. I hate to sound like an old toot when I say this, but here it goes: nowadays, we only hear classical music in the background, even if it is playing through our car speakers. This phenomenon is called "muzak," or "elevator music." Classical music is pleasant to hear during the slow moments of our days, like in the elevator or in traffic. Most of us do not crank up the Mozart on our way to work, though, because we can't sing along and we can rarely even hum along with the conductor. I am part of this clueless audience, and consequentially, I hit a wall each time I attempt to work on my visual marketing project.
I majored in art history in college, so I am more of a 'visual' person, which is why I like the composer Debussy. I love how intricate and interesting it is; it's as if Debussy sketched out each note in animated form for those who have never truly listened to music like his. It really is for classical music "virgins" like me (and maybe you)...take a listen (NOTE: "La Mer" means "Sea" or "Ocean," if that helps to put an image to the music):
Beautiful, right? At least I can appreciate good classical music when I hear it (or so I think).
I wish more people knew how to actively listen to such brilliant music, which is why I want my project to appeal to the masses. I want to connect the visual and the audial through strong, compelling graphics.
Visual art reminds me of chaos, emotion and bright, bold, color, while classical music seems to have an obvious science behind it. I am not inferring that art cannot be scientific, but I will imply that classical music seems more obviously calculated, delicate and intricate. There are particular instruments that play particular notes in classical pieces; the notes fit together like a puzzle or a math problem. Logic is a key component in most classical music pieces (again, this is just my opinion/theory).
However, with logic comes beautiful rhythm and graceful expression. If you listen to a piece often enough, the visuals show themselves to you. Color slowly manifests out from under the straight, thin lines of the composition and you, the listener, are immersed in music.
Active listening is the key to realizing that potential, which is why so many people on this earth have a hard time appreciating classical music. I hate to sound like an old toot when I say this, but here it goes: nowadays, we only hear classical music in the background, even if it is playing through our car speakers. This phenomenon is called "muzak," or "elevator music." Classical music is pleasant to hear during the slow moments of our days, like in the elevator or in traffic. Most of us do not crank up the Mozart on our way to work, though, because we can't sing along and we can rarely even hum along with the conductor. I am part of this clueless audience, and consequentially, I hit a wall each time I attempt to work on my visual marketing project.
I majored in art history in college, so I am more of a 'visual' person, which is why I like the composer Debussy. I love how intricate and interesting it is; it's as if Debussy sketched out each note in animated form for those who have never truly listened to music like his. It really is for classical music "virgins" like me (and maybe you)...take a listen (NOTE: "La Mer" means "Sea" or "Ocean," if that helps to put an image to the music):
Beautiful, right? At least I can appreciate good classical music when I hear it (or so I think).
I wish more people knew how to actively listen to such brilliant music, which is why I want my project to appeal to the masses. I want to connect the visual and the audial through strong, compelling graphics.
Visual art reminds me of chaos, emotion and bright, bold, color, while classical music seems to have an obvious science behind it. I am not inferring that art cannot be scientific, but I will imply that classical music seems more obviously calculated, delicate and intricate. There are particular instruments that play particular notes in classical pieces; the notes fit together like a puzzle or a math problem. Logic is a key component in most classical music pieces (again, this is just my opinion/theory).
However, with logic comes beautiful rhythm and graceful expression. If you listen to a piece often enough, the visuals show themselves to you. Color slowly manifests out from under the straight, thin lines of the composition and you, the listener, are immersed in music.
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